Asking at the right moment feels natural to the customer and gets far better results than a cold follow-up weeks later. The goal is to ask when the good feeling is fresh.
The best moments
- After a compliment. If someone says “that was great,” that is your cue.
- When the job or service is completed. Results are visible and satisfaction is high.
- After solving a problem. Customers often remember being looked after.
- At the point of payment. They are already engaged with you.
- On a repeat visit. Loyal customers are happy to help.
Simple scripts
After a compliment: “Thank you, that means a lot. If you like, you can tap this card with your phone and tell others on Google.”
After a finished job: “We are glad you are happy. A quick Google review really helps a small business like ours. It only takes a tap.”
At payment: “If you had a good experience, you can leave us a review right here. Just tap the card.”
When not to ask
If a customer is clearly frustrated, deal with the problem first. Do not pressure anyone, and never pick and choose who you invite; see Google’s guidelines.
Make it effortless
Even a happy customer will not review if it takes work. Handing over an NFC review card turns the ask into a single tap.
Put the ask in their hands. See the Google Review Card NFC – one tap opens your review page, free delivery Australia-wide, no monthly fees.