When someone searches “plumber near me” or “best cafe in Fitzroy,” Google shows a map pack of local businesses. Reviews are one of the things that shape what people see and who they choose.
What Google says about local ranking
Google has stated that local results are based mainly on relevance, distance and prominence. Prominence covers how well known a business is, including information such as review count and review score. More good, genuine reviews help your business look established.
Reviews also influence choice
Even apart from ranking, shoppers compare star ratings and read recent comments before they call or visit. A steady stream of recent reviews reassures them that you are active and consistent.
What to focus on
- Quantity over time. A consistent flow beats a rush followed by silence.
- Recency. Recent reviews suggest you are still delivering.
- Detail. Customers who mention the service and suburb give helpful context.
- Replies. Respond to everyone; see how to reply.
- A complete profile. Correct categories, hours, phone, photos and service areas.
How to collect them steadily
Build asking into your routine and make it easy. Our guide on getting more Google reviews has 12 practical ideas, and an NFC review card removes the effort for the customer.
Stay within the rules
Only genuine reviews count, and Google can remove ones that break its policies. Read what is allowed before you start.
No one can guarantee a ranking, but a strong review profile gives you the best chance to be chosen.
Build your review profile one tap at a time. See the Google Review Card NFC – one tap opens your review page, free delivery Australia-wide, no monthly fees.